VICTORIA—When athletes in the Triathlon Canada Nation safely return to the start line, they will be pushing past the competition in 2XU race uniforms and training apparel thanks to a renewed partnership with one of the world’s most technically advanced triathlon apparel brands that will extend through 2024.
Building on an initial two-year agreement, Triathlon Canada and 2XU Canada have announced the internationally-recognized triathlon clothing brand will supply all compression garments, training and racing apparel for Triathlon Canada’s high-performance athletes and age group teams, coaches and officials, over the next Olympic and Paralympic quadrennial.
“As business and organizations around the world struggle to navigate through the financial challenges presented by the global pandemic, never have partnerships been more valued,” said Kim Van Bruggen, chief executive officer, Triathlon Canada. “To be able to build on the loyalty of a strong relationship with 2XU is not only a huge advantage for athletes to continue to focus on their preparation, but it also demonstrates the value of our brand, which is paramount at this time. We are thrilled to have 2XU teaming up with us on the road to Tokyo and Paris.”
2XU provides a high-performance competitive advantage for triathletes, helping them to better prepare, perform, recover and repeat. 2XU, which has partnered with many top sporting teams and world-leading triathletes, is on a mission to help create a fitter and healthier world.
“2XU is thrilled to be renewing and expanding on our partnership with Triathlon Canada for another four years,” said Alex Mallen, Director of Brand Partnerships for 2XU North America. “The Triathlon Canada community have been great partners and we are excited about further engaging with athletes and supporters to be an even bigger part of their journey to chase their finish lines.”
Triathlon Canada and 2XU will continue to work together to implement year-round merchandise programs through the national sport body’s online store, and will provide opportunities for Triathlon Canada members to take advantage of the high quality performance wear by offering great deals throughout the year.
Founded in Australia in 2005, 2XU is a technical sports apparel company and a platform to help people chase their finish lines. The global leader in sports compression, 2XU compression is designed and tested in consultation with sports scientists and industry experts, and is backed by independent, scientific research by the Australian Institute of Sport and other leading research teams. Sold globally, 2XU is the performance apparel brand of choice across endurance sports including triathlon, run, cycle and row, as well as the compression brand of choice for some of the world’s best athletes and teams at all levels, including basketball, football, soccer and baseball and hockey. 2XU helps athletes of all abilities prepare, perform, recover and repeat as they work toward their finish lines. With a heritage in endurance sports, 2XU is on a mission to help create a fitter and healthier world. For more information, visit www.2XU.com or follow 2XU Instagram.
ABOUT TRIATHLON CANADA
Triathlon Canada is the governing body of the sport in the country. Triathlon Canada’s more than 22,000 members include athletes, coaches and officials from the grassroots to elite levels. With the support of its valued corporate partners – 94 FORWARD, 2XUNorth America, Training Peaks, Subaru Canada– along with the City of Victoria, Government of Canada, Canadian Olympic Committee, Canadian Paralympic Committee, and Own the Podium, Triathlon Canada develops Olympic, Paralympic and World Champions in all race disciplines. For more information on Triathlon Canada, please visit us at www.triathloncanada.com.